Chinese Airline introduces new haute couture uniforms, and it looks high_Fashion_Asia Pacific Daily

To download APD News app

1. Please scan the QR Code 2. Download and install APD News App

Chinese Airline introduces new haute couture uniforms, and it looks high

Fashion2017-07-12

One Chinese airline has just taken their crew uniforms to the next level by introducing the stylish haute couture attire for their flight attendants.Hainan Airlines showed off their new style at the Paris Couture Week. Designed by Laurence Xu, the uniforms are inspired by the ‘Cheongsam’, a traditional Chinese dress that women usually wear for more formal occasions. It features imagery common to the traditional Chinese art: like drawings of clouds, waves and their mythical bird of prey – the Roc. All this mixed with a Western-style draping for a more modern and international look.“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.Men’s uniforms are a bit more conservative and Wester-looking, with double-breasted overcoats and smaller hints of Chinese traditional elements.

One Chinese airline has just taken their crew uniforms to the next level by introducing the stylish haute couture attire for their flight attendants.

Hainan Airlines showed off their new style at the Paris Couture Week. Designed by Laurence Xu, the uniforms are inspired by the ‘Cheongsam’, a traditional Chinese dress that women usually wear for more formal occasions. It features imagery common to the traditional Chinese art: like drawings of clouds, waves and their mythical bird of prey – the Roc. All this mixed with a Western-style draping for a more modern and international look.

1499853332853184.png

loading...

“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.

loading...

loading...

Men’s uniforms are a bit more conservative and Wester-looking, with double-breasted overcoats and smaller hints of Chinese traditional elements.

Hot Recommended

  • China: Grieving mother confronts murdered daughter's former roommate

  • China’s giant energy firm keen to expand cooperation with Indonesia

  • EU silence over Catalan leader's call for action speaks volumes

  • Pakistan:Honda criticized for blaming fuel quality for vehicle’s failure

  • China reaches agreement with WHO on fight against cancer

  • UK parliament rocked by mounting sleaze scandal